Building a Competitive Intelligence Radar from Product Changelogs
· 15 min read
Product changelogs - release notes, “What’s new?” pages, GitHub releases, and update emails - have evolved into one of the most precise, timely, and low-noise data sources for competitive intelligence (CI). Unlike marketing copy or vision statements, changelogs document concrete, shipped changes with dates, scope, and often rationale. Yet very few organizations systematically mine them.