Information, data, and insights have become some of the most critical commodities in the real estate industry as they redefine how we find, buy, sell, and build properties. That speaks volumes about how most real estate business leaders and players are increasingly looking for ways to enhance the quality of information at their disposal through what is known as “big data.”
Big data can be defined as structured and unstructured data or information that goes into businesses daily from sources like search engines, social media, business transactions, etc.
This article discusses nine ways big data transforms the real estate industry, from improving customer experiences and facilitating accurate property evaluation to enhancing marketing strategies and sales techniques.
