2 posts tagged with "A/B testing"

Micro‑interactions – subtle UI behaviors such as button hover states, loading animations, inline validations, and contextual prompts – are now central levers in digital product optimization. Modern growth and UX teams run continuous A/B and multivariate experiments on these elements, testing everything from delayed tooltips to scroll‑bound animations. For competitive intelligence, benchmarking, and large‑scale UX research, organizations increasingly rely on web scraping to observe these experiments across many sites and over time.

Modern digital products increasingly rely on dark launches and A/B testing to ship, test, and iterate on new features without overt announcements. These practices create a strategic information asymmetry: companies know what is being tested and on whom, while competitors, regulators, and sometimes even internal stakeholders may not. From a competitive intelligence and product analytics perspective, systematically detecting such “silent product tests” has become a critical capability.